Digital Marketing Manager

Location:

Abbasya, Cairo, EG

Category: Marketing

Posting End Date:02/02/2025

Since its establishment in 1964, ELARABY has grown from a joint stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa. ELARABY operates through 16 commercial, industrial, medical, and service companies, in four different governorates with 35 industrial facilities, and 2 hospitals. In 2020, ELARABY’s workforce exceeded 40,000 employees. ELARABY’s brand portfolio consists of 17 global brands with 43 product categories and more than 2800 variations. With regards to the domestic and international markets, ELARABY’s figures continue to grow by exporting to over 60 countries across the globe. In the domestic market, one of ELARABY’s strongest assets is the vast distribution network, which consists of more than 3,000 sales partners and 38 branded stores; backed by more than 550 after-sales service centers. In a society consisting of more than 100 Million Egyptians who trusted ELARABY over the years, ELARABY gives back to the community through implementing and adopting various developmental projects, in education, healthcare, environmental well-being, and social solidarity.

Job Purpose:

Responsible for developing, implementing, and managing marketing campaigns that promote our brand and services. Your goal will be to enhance our online presence, drive web traffic, and acquire leads or customers.

Job Responsibilities:

Develop and execute a comprehensive digital marketing strategy aligned with business goals.
Identify trends and insights, and optimize performance based on the data.
Plan and manage paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
Track, analyze, and report the performance of digital campaigns to ensure ROI.
Oversee content creation for website, blog, email, and social media.
Optimize content for SEO to improve organic reach.
Develop a social media strategy to increase engagement and grow followers.
Monitor and analyze social media metrics and adjust strategies as needed.
Plan and execute email marketing campaigns to nurture leads and retain customers.
Segment audiences and create personalized email flows.
Implement and manage on-page and off-page SEO strategies.
Use tools like Google Analytics to monitor website traffic and user behavior.
Coordinate with design, content, and sales teams to ensure cohesive campaigns.
Stay updated with industry trends and emerging technologies to implement best practices.

Job Qualifications:

Bachelor's degree in a relevant field.
10-15 years of experience in a digital marketing field.
Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, HubSpot, etc.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Expertise in SEO, SEM, and PPC strategies.
Exceptional communication and project management skills.

EL ARABY Group is an equal opportunity employer and applies fair employment practices through the interviewing and selection process.