Social Media Associate

Location:

Abbasya, Cairo, EG

Category: Marketing

Posting End Date:12/29/2024

Since its establishment in 1964, ELARABY has grown from a joint stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa. ELARABY operates through 16 commercial, industrial, medical, and service companies, in four different governorates with 35 industrial facilities, and 2 hospitals. In 2020, ELARABY’s workforce exceeded 40,000 employees. ELARABY’s brand portfolio consists of 17 global brands with 43 product categories and more than 2800 variations. With regards to the domestic and international markets, ELARABY’s figures continue to grow by exporting to over 60 countries across the globe. In the domestic market, one of ELARABY’s strongest assets is the vast distribution network, which consists of more than 3,000 sales partners and 38 branded stores; backed by more than 550 after-sales service centers. In a society consisting of more than 100 Million Egyptians who trusted ELARABY over the years, ELARABY gives back to the community through implementing and adopting various developmental projects, in education, healthcare, environmental well-being, and social solidarity.

Job Purpose

Responsible for developing and executing social media strategies, creating engaging content, and managing online communities to enhance brand visibility, drive audience engagement, and achieve the organization's marketing goals.

Job Responsibilities

Develop comprehensive social media strategies aligned with the brand's objectives and target audience.
Identify target demographics and create content tailored to their preferences.
Conduct research and stay updated on social media trends, algorithms, and best practices to optimize content performance and engagement.
Create and curate high-quality, visually appealing, and engaging content, including text, images, videos, and infographics.
Write captivating captions, headlines, and descriptions to accompany social media posts.
Collaborate with graphic designers, videographers, and other team members to produce multimedia content.
Ensure consistency in brand voice, tone, and visual identity across all social media channels.
Manage and maintain social media accounts on various platforms. Schedule and publish posts, ensuring optimal timing and frequency for maximum reach and engagement.
Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
Engage with followers, build relationships, and foster a sense of community.
Monitor and analyze social media performance metrics, such as reach, engagement, follower growth, and conversion rates.
Use analytics tools to gain insights into audience behavior and preferences and adjust strategies accordingly.
Generate regular reports to evaluate the effectiveness of social media campaigns and provide recommendations for improvement.
Identify and collaborate with relevant influencers and brand ambassadors to amplify brand reach and engagement.
Develop partnerships and manage influencer relationships, including negotiation of contracts and campaign deliverables.

Job Qualifications

Bachelor's degree in a relevant field.
0-2 years of experience in relevant field.
Experience in social media management and content creation.
Excellent written and verbal communication skills.
Proficiency in using social media management tools, analytics platforms, and content creation software.
Strong understanding of social media algorithms, trends, and best practices using digital marketing platforms and tools.
Creative thinker with the ability to generate innovative ideas.
Good time management skill, with the ability to handle multiple projects and meet deadlines.
Familiar with SEO, digital marketing, and basic graphic design principles is a plus.
Analytical thinker with the ability to interpret data and make data-driven decisions.

EL ARABY Group is an equal opportunity employer and applies fair employment practices through the interviewing and selection process.