Social Media Specialist

Location:

Abbasya, Cairo, EG

Category: Marketing

Posting End Date:05/18/2025

Since its establishment in 1964, ELARABY has grown from a joint stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa. ELARABY operates through 16 commercial, industrial, medical, and service companies, in four different governorates with 35 industrial facilities, and 2 hospitals. In 2020, ELARABY’s workforce exceeded 40,000 employees. ELARABY’s brand portfolio consists of 17 global brands with 43 product categories and more than 2800 variations. With regards to the domestic and international markets, ELARABY’s figures continue to grow by exporting to over 60 countries across the globe. In the domestic market, one of ELARABY’s strongest assets is the vast distribution network, which consists of more than 3,000 sales partners and 38 branded stores; backed by more than 550 after-sales service centers. In a society consisting of more than 100 Million Egyptians who trusted ELARABY over the years, ELARABY gives back to the community through implementing and adopting various developmental projects, in education, healthcare, environmental well-being, and social solidarity.

Job Purpose

Responsible for developing and executing social media strategies, creating engaging content, and managing online communities to enhance brand visibility, drive audience engagement, and achieve the organization's marketing goals.

Job Responsibilities

Develop comprehensive social media strategies aligned with the brand's objectives and target audience.
Identify target demographics and create content tailored to their preferences.
Conduct research and stay updated on social media trends, algorithms, and best practices to optimize content performance and engagement.
Create and curate high-quality, visually appealing, and engaging content, including text, images, videos, and infographics.
Write captivating captions, headlines, and descriptions to accompany social media posts.
Collaborate with graphic designers, videographers, and other team members to produce multimedia content.
Ensure consistency in brand voice, tone, and visual identity across all social media channels.
Manage and maintain social media accounts on various platforms. Schedule and publish posts, ensuring optimal timing and frequency for maximum reach and engagement.
Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
Engage with followers, build relationships, and foster a sense of community.
Monitor and analyze social media performance metrics, such as reach, engagement, follower growth, and conversion rates.
Use analytics tools to gain insights into audience behavior and preferences and adjust strategies accordingly.
Generate regular reports to evaluate the effectiveness of social media campaigns and provide recommendations for improvement.
Identify and collaborate with relevant influencers and brand ambassadors to amplify brand reach and engagement.
Develop partnerships and manage influencer relationships, including negotiation of contracts and campaign deliverables.

Job Qualifications

Bachelor’s degree in Marketing or any related field.
2–4 years of relevant experience in social media management, digital content creation, or related roles.
Solid understanding of major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and X , with the ability to leverage each platform’s unique features effectively.
Proficient in using platform-specific analytics tools (e.g., Facebook Insights, Instagram Analytics, TikTok Analytics) to monitor performance and optimize content strategies.
Familiarity with social media advertising tools, particularly Facebook Ads Manager, including experience in boosting posts and managing targeted ad campaigns.
Up to date with evolving algorithms,emerging trends,and best practices across platforms, with the ability to strategically apply them.
Proven experience in creating and managing diverse content formats, especially short-form videos (e.g., Reels, TikToks).
Strong creative thinking skills,with the ability to generate original ideas that align with brand messaging and resonate with target audiences.
Skilled in maintaining brand voice and visual identity across all social media channels.
Exceptional written and verbal communication skills with a strong command of grammar and tone.
Ability to convey messages clearly and effectively through both written posts and visual content.
Collaborative team player who can work cross-functionally with different departments.
Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
Experience in preparing periodic reports to evaluate performance metrics such as reach,engagement,impressions,and click-through rates.
Strong organizational and time management skills, with the ability to manage multiple priorities and meet tight deadlines.
Attention to detail in content planning,scheduling,and publishing.
Agile and adaptable to shifting trends, platform updates, and evolving team needs.
Willingness to test new approaches and troubleshoot content performance or platform-related issues as needed.

EL ARABY Group is an equal opportunity employer and applies fair employment practices through the interviewing and selection process.