Marketing & Branding Executive

Job Purpose

• Empowering the sales team to achieve their sales targets and increase the company's market share by providing marketing support that strengthens the positioning of El-Araby’s brands in the target markets, enhances their mental presence among customers, and fosters customer loyalty.

Job Responsibilities

• Analyze current market conditions to assess the need for adjusting existing business strategies in line with emerging changes.
• Conduct benchmarking to evaluate the competitive position and the standing of competitors in the target markets.
• Collect and analyze data to assess competitors’ brand positions, product specifications, pricing, and marketing activities.
• Provides Brand Management HQ with insights on market realities and verifies the existence of any registered trademarks bearing the name "Tornado" or similar names.
• Contribute to updating the brand positioning in the target markets.
• Participate in determining the reference selling price for products in each market and building the cost structure per country.
• Support the definition of warranty duration and terms for each product in coordination with Customer Service, Brand Management, and Cost Management, based on a deep understanding of market conditions.
• Report on the status of competing brands in the market and supplies Brand Management HQ with all relevant data.
• Monitor the performance of ElARABY owned brands in the market and provides Brand Management HQ with feedback regarding product quality, availability, price competitiveness, and after-sales service issues.
• Provide recommendations regarding the proposed product line-up for the markets, as well as any new products required.
• Share results of monitoring and implementation of the Brand Strategy in the country with Brand Management HQ, along with observations and recommendations.
• Implement the Brand Strategy on the ground and provides feedback on its execution.
• Ensure adherence to approved guidelines (dos and don’ts) in the execution of marketing activities.
• Execute regional marketing campaigns, taking into account cultural and local differences in the country / oversees execution when handled by a third party.
• Ensure execution of marketing campaigns and activities within the approved budget / monitors execution when outsourced to a third party.
• Recommend advertising agencies to be engaged for executing local marketing activities.
• Coordinate with the advertising agency in designing and building digital promotional content for the market.
• Negotiate with distributors and retailers on appropriate product display spaces.
• Propose suitable locations for outdoor and billboard advertising in the market and negotiates terms and costs with the agency.
• Monitor and evaluates the effectiveness of marketing activities and campaigns on product performance in the market and their impact on achieved sales volumes.

Job Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communication, or related field.
• 0-2 years of experience in brand marketing or consumer marketing, preferably in the electronics .
• Experience in managing marketing agencies and running integrated campaigns.
• Strong understanding of brand management and local market dynamics.
• Analytical skills and the ability to turn market data into actionable insights.
• Excellent project management and time management skills.
• Fluent in English and Swahili;
• Proficiency in Microsoft Office and digital marketing tools (e.g., Meta Ads, Google Ads, Canva, etc.).
• Strong communication and interpersonal skills.